A step in the right direction
The team assigned to this project was tasked with designing a catalogue that could be customized to potential distributers of these “sexy kicks”. Anne Smythe sourced an elegant metal 2 hole binder that we could emboss. Juggernaut Design was tasked with designing the template and branding.
Thoughtful approach
Each product had its own product card that could be removed and left behind with a potential customer along with a stunning business card. This was more than a product catalogue. It was a kit that was designed to inform customers and close the deal. A great deal of thought went into the experience of visiting a buyer and showcasing this incredible line.
The real hero of this story is Jenn Bennett who served as Art Director. She brought the template I designed to life with well-thought-out colour swatch placement and stellar colour correction. She did the heavy lifting on this one, and the results were well-received.
*No AI art or ChatGPT was required or requested for this project. Just some good old fashioned human conversation and some old school design discipline.
