Company Position regarding the use of AI generative art
AI Art has no soul.
*This is a fact.
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AI Generative Art (including AI video) is not an extension of human creativity, it’s a replacement for it.
We’ve heard many Educators and Artists celebrate AI Art and define it as a “tool”. Like a pencil or a printing press. It’s not. Tools don’t think. This tool has a prime directive. To grow. And although we acknowledge that it cannot be stopped, we still choose not to intentionally accelerate it. We disagree with commingling it with human art on stock sites.
Fans of AI Art love the feeling of conjuring something without actually creating something.
They have self-branded themselves as AI Artists. A a contradicting term that we substitute with the title AI Art Director. Which is a more accurate definition for someone who requests art to be made by providing a description and visual reference.
The term Artist is earned. We respect those who continue to create in a world where everyone now has the ability to request images with the flick of a thumb. Respect to the clients who insist on human creativity. They are the ones who will stand out from the ocean of AI slop that is rising every day.
AI Art has made the talented and the talentless virtually indistinguishable from one another. All AI generative content lacks humanity and heart. Those qualities just so happen to be main ingredients in our secret sauce.
Identified
Back in 2021, Juggernaut witnessed the mainstream introduction of AI Art. We immediately identified the magnitude of this shift early on, making a stance against using it in any of the work that we do. Our clients respect this position and benefit from human creative that is (in our humble opinion) far superior to anything that an AI can emulate.
We do not buy, sell or promote AI Art. Our contractors are not permitted to use generative source material on any of our projects. They respect that and we respect them.
If you’re interested in a deeper dive into why we do not support AI Art learn more here on Vectorvault.
