As Creative Director for a successful retail point of sale production company, one of my many tasks was to create and manage the company branding. This also meant policing its use. The result was a rebranding that allowed this company to stand out in a competitive market.
Take the tour
Brand positioning
The Main Brand
CMYK Brand Divisions
For each department, a colour was assigned.
Website
Business Cards
Logos (variations)
Typography
Decor renderings
In an effort to update the production studio, these renderings were created as a guideine.
