sweetums®
William H. Kopke Jr. Inc. (Kopke Fruit) is a trusted name in produce. The Sweetums brand is recognized by consumers and sought after by retailers. This series of Sweetums stone fruit packaging consists of clear bags and fruit cartons. Using real fruit photography to capture the appetite appeal of each variety. Custom structural design . No AI art. required or requested.
Stone fruits have a fleshy exterior surrounding a single, hardened shell (pit or “stone”) that houses the seed. Common summer varieties include peaches, nectarines, plums, apricots, and cherries. They are known for their, high fiber, and vitamins A and C.

Clear bags
All of these examples rely on a clear view of the delicious fruit inside. Each design is anchored in colours that are drawn from the exteriors and interiors of the fruits themselves.

