Canadian Tire is an important brand. It was an honour to be approached to collaborate on an artistic project together. In addition, it was the very first NFT project by this brand or any other national brand at the time. This was an opportunity to crate an original work of art that would be minted on the blockchain. You can read more about it here.
Custom Packaging
As a token of my appreciation, I created 3 one of kind keepsakes. 1 for Canadian Tire, 1 for Leo Burnett (the agency responsible for this project) and 1 for myself.
Three of a Kind
The packaging design and digital video frame was created by Juggernaut Illustration and Design Inc. in Toronto. Natalie Jarvis served as project manager, tying all of the pieces together.
No AI Art was used to create any of this project. Why? Because this was a human collaboration with a 100+ year old brand. Using AI art would cheapen the end result.