The Godfather of UK Soul enters the Metaverse
Over the span of his 30+ year career, UK soul pioneer Omar Lyefook, MBE (simply “Omar” to his fans) has released eight critically acclaimed studio albums.
1994’s legendary album For Pleasure is a Neo Soul Classic that opens with a minute-long teaser of a song entitled, “My Baby Says” Although intended for release in its entirety on the following album, Omar decided to hold it back, and the full piece remained unreleased and unheard for over 27 years.
That is, until now.
For years, rare music collectors and DJs alike have eagerly awaited the release of this piece of music history. Released here as a non-fungible token (NFT)
The Omar Lye-fook NFT Legacy Collection
This project was a collaboration between iLive Radio, Vectorvault of Juggernaut Illustration and Design Inc. and Omar.
DIGITAL AND PHYSICAL ART
Designed and produced in Canada by Vectorvault, this one-of-a-kind NFT art collection consists of several pieces of physical art. This purchase not only includes the rare “My Baby Says (Watch Me Feel It Now)” audio master by Omar, it also activates the delivery process of the physical art it inspires.
This one-of-a-kind art collection includes:
1 large format multi-layered portrait (22.75″ x 32.5″ x 3″) *with custom display stand
1 display box (10.5″ x 8.75″ x 4.75″)
1 video frame case with custom foam insert (9″ x 7″ x 4″)
1 Infinite Objects bamboo video print frame with looping animated portrait (5.5″ x 3.75″ x .75″)
1 metallic foil print portrait mounted to balsa wood frame (11.75″ x 15.75″ x 1″)
1 medium lenticular motion card (4″ x 5″)
1 small lenticular motion card (3.75″ x 2.75″)
1 limited-edition sticker collection
1 pair of black cotton gloves
Promotional items
A big part of this project was hinged on making it inclusive to all. Limited-edition motion lenticulars and sticker sets were gifted to Omar fans. Along with metallic art prints mounted to balsa wood frames for fellow musicians like Eryka Badu India Arie, Robert Glasper and Q-Tip. Each were numbered with their own hand assembled packaging.
OmarNFT.com
A special website was built to capture this project. Launched in 2021, it was there at the emergence of the NFT movement. It was created as an anchor for this new endeavour. Not only for our team but for Omar fans and potential investors. This website needed to be educational and informative. Not only about non-fungible tokens but most importantly about the Artist Omar himself.
This website is robust in content to appeal to search engines and find Omar fans. It also housed profile pages for the NFTs that it features. Including unreleased digital artworks yet un-minted.
This project took 5 months to build. It was purchased by NFT collectors Q and Candice of NFT Aficionado on July 15, 2021. ILive radio arranged for an in person presentation by Omar to the successful bidders back stage.
This project was in partnership with iLive NFT and Omar.
