Holiday Bookcase Topper
This project for Kraft Canada was created to stop Holiday shoppers in their tracks. The images were applied to a cut file that was created by the Structural Design Manager.
Bilingual Point of Sale
All of the Photoshop was created by Adam Jarvis of Juggernaut Illustration and Design Inc. in Toronto. Using a mixture of stock art and photographed candy elements. No AI Art was used to create any aspect of this design giving it a human touch.
Some assembly required
My Mother has made gingerbread houses my entire life. Each Holiday Season she creates an assembly line of these Christmas icons. I created a this point of sale display using photos of her icing snowflakes and candies on a real gingerbread surface. She literally baked this project to life.
To tie it into the Kraft brand, I came up with a clever way to incorporate Kraft dinner doodles into the shingles of the roof. Even though KD is not a traditional Holiday treat it seemed to fit all the same.
Retailers found clever way to use these bookcase toppers to create destinations. The results were very positive. Both aesthetically and measured in sales.
*This project was produced at Proprint Services Inc.
**Structural Design by Naush Ibrahim