Digital Collectible Series for Dr. Brian May CBE (of Queen)
Presentation
Brian May is a Rock n’ Roll legend. As Lead Guitarist for Queen, his career is well documented. Hailed as “one of the greatest” by many musicians today, his technique is studied and admired by fans from around the globe. *(myself included)
The Red Special
His iconic signature electric guitar, “The Red Special” was designed and built by Brian and his father Harold in the early 1960’s. Today it serves as the basis for a series of ultra-rare, limited-edition Red Special replica art guitars produced by BMG, London. For the first time ever, collectors and fans will be given an opportunity to invest in a piece of blockchain-verified music history.
Website / Digital Marketplace
The online presence for this project required a great deal of research and detail. All of the copywriting and photoshop was designed at the Juggernaut Design Studios in Toronto.
“This was new territory. We needed to convey the importance of digital legacy and educate fans on how to become digital collectors themselves.”
Adam Jarvis
Creative Director
59 NFT
The Look
Holograms
