Taraji P. Henson is a movie star and an entrepreneur with a passion for hair care. This presentation was designed for Target. To introduce this TPH hair care line and showcase the dynamic woman behind it.
The idea of Taraji herself opening this custom box and sliding out the presentation that we designed for her still makes us smile. Natalie Jarvis knows a great deal about black hair care products. Her perspective is what put this presentation over the top.
This project required a tremendous amount of research and image sourcing. It was printed on high gloss card stock and spiral bound with a clear plastic cover. All of the branding, photoshop renderings and packaging design was created in Toronto at Juggernaut Design.
This presentation scored me an introduction to Andy Khubani. He was so impressed with it that he flew me to Idea Village Headquarters in New Jersey to work on another exciting presentation for Flawless hair removal. I felt very special and valued. I’ll never forget that trip for as long as I live. This project has such good memories for me. – Adam Jarvis
The pitch
The presentation booklet is a symphony of marketing details designed to secure interest in a hair care line. But the audience is also the woman herself. I can say for certain that she is kind, charming and a great business person. This was fun to work on.
*No AI generative art or Chat GPT was used for this presentation. Just a small team of smart people who also happed to be fans of Taraji. One day, this will serve as an example of how it used to be done. Humans speaking to humans.