Canadian Tire is an important brand. It was an honour to be approached to collaborate on an artistic project together. In addition, it was the very first NFT project by this brand or any other national brand at the time. This was an opportunity to create an original work of art that would be minted on the blockchain.
You can read more about it here.
Custom Packaging
Three of a Kind
The packaging design and digital video frame was created by Juggernaut Illustration and Design Inc. in Toronto. Natalie Jarvis served as project manager, tying all of the pieces together. In total, 3 of these kits were created one for Canadian Tire, One for Leo Burnett Canada and One for the Juggernaut Studio where it is displayed proudly for its packaging design and detail.
No AI Art was used to create any of this project. Why? Because this was a human collaboration with a 100+ year old brand. Using AI art would cheapen the end result. It also goes against the Juggernaut company position regarding artificial intelligence.
Social Media Storytelling
The process for this project was captured from several touch points on multiple platforms. Because this was the first project of its kind it was important to record the details of not only the final project but how it was created.
It started with a mystery teaser post and eventually launched with a reveal video in time for the Holiday Season.